Youtube

End of Year gifting

A total of 1,361 gifts were shipped to creators in 50 countries and translated to 23 languages. Each gift was thoughtfully packaged inside a beautifully engineered box by SO DSGN. We took the customization to a crazy level of detail with the inclusion of a House of Marley record player; vinyl LP featuring the creator’s favorite genre of music; album jacket art by famed Mexican illustrator Raul Urias; and the “Greatest Hits” from each creator’s most memorable moments on their channel. Their response to the gift generated 2.3k social media mentions, 764M potential impressions and 63M video views, making this one of YouTube’s best creator gifts of all time.

Producer: Matt Bykowicz
Creative Director: Blair Dempster
Creative Director: Lindi Koprivnikar
Box Engineer: SO DSGN
Illustration: Raul Urias

Creative Direction • Package Design • Gifting