visit seattle
Book Nooks
Visit Seattle captured the imagination of tourists in Washington D.C. by strategically placing life-sized book nook dioramas around the city. These intricate “little libraries” showcased detailed scenes based on iconic Seattle-based literature, from the bustling Pike Place Market to the tranquil shores of Puget Sound, enticing visitors to experience the city's unique charm. This creative marketing campaign not only sparked curiosity about Seattle but also left a lasting impression, encouraging more travelers to explore the Emerald City.
Producer: Kat Sambor
Creative Director: Lindi Koprivnikar
Graphic Designer: Nhi Pham
Creative Direction • Experiential Design • Art Direction
Pike Place Market
Based on an excerpt from Christine Day’s I Can Keep This Promise, this nook embodies the essence of Seattle's vibrant culture and rich history, immersing visitors in an electric visual experience that brings to life the market's bustling energy, diverse flavors and captivating stories.
“Pike Place Market is wild. There are glowing neon signs, fresh-cut wildflowers, fruits and vegetables stacked in bright shiny rows. Dried chili peppers hang along the eaves, lavender sachets are laced with ribbons, jars filled with homemade jams line the shelves. Various forms of seafood are packed into ice: mussels, their shells as smooth and dark as river rocks; whole crabs, their pincers lifted to the sky; silver salmon, their brilliant scales gleaming under the lights.”
the boys in the boat
Based on an excerpt from Daniel James Brown’s iconic novel, The Boys in the Boat, this nook is passion and dedication of competitive rowing come alive, evoking a deep appreciation for the artistry and perseverance involved in bringing a boat to life with one's own hands and using that vessel to win it all.
“For him the craft of building a boat was like religion. It wasn’t enough to master the technical details of it. You had to give yourself up to it spiritually; you had to surrender yourself absolutely to it. When you were done and walked away from the boat, you had to feel that you had left a piece of yourself behind in it forever, a bit of your heart.”
pier house
Based on an excerpt from E.J. Koh’s The Magical Language of Others, this nook evokes a tangible sense of joy and contentment, immersing viewers in the experience of a blissful beachside stroll. Through sensory details, the diorama transports people to a sunny day by the shore, invoking the feelings of happiness and serenity that come with a Seattle tranquil setting.
“When I had first crossed the bridge into West Seattle, I could see the city skyline over Puget Sound. I stood on a strip of purple-gray beach sand. A pier house sold hairy mussels and one-hour bike rentals. Copper and metal signs whipped against the wind. Old couples toted bouquets under wooden pergolas. Those singing and strolling on the beach eventually curved around the bend toward the northern arc and out of sight. I wanted to live here by its waters, read its signs, admire the wind as one admires an old friend. The skyscrapers across the water might be a bracelet across my wrist—the Ferris wheel, city stadium, ships in the harbor. I had never known that joy was a practice the way poetry was a practice.”