ecolab 100% impact
100 year anniversary celebration
Ecolab’s celebration took place at US Bank Stadium as a commemoration to the company's remarkable 100th anniversary. Attended by over 4000 people, guests were treated to an electrified evening of fun with multiple activations and a mesmerizing performance by Kelly Clarkson. As the creative director responsible for all screens and digital graphics, I played a pivotal role in crafting an immersive and unforgettable experience that captured the essence of Ecolab's century-long journey and their contribution to making the world a cleaner and safer place.
Content Lead: Meghan Kotlanger
Digital Creative Director: Lindi Koprivnikar
Animator: Jonah Best
Strategist: Ian Bush
Copywriter: Porsha Thomas
Creative Direction • Experiential • Content Management • Voice Over Director
activation: spark tap-in
RFID technology added a captivating layer of interactivity to the event, enabling guests to tap into the festivities highlighting their individual contribution as a guest. As the crowd collectively engaged throughout the evening at different activations, percentages ticked upwards on screens, culminating in a 100% participation rate as Kelly Clarkson took the stage—setting the scene for a visually mesmerizing and energetically charged performance.
Developed and designed by Red Paper Heart + Pink Sparrow
activation: water for climate
The immersive activation featuring responsive LED screens transformed the event space into a unique journey, where guests' movements guided them through a captivating 60-second narrative, narrated by a powerful voiceover. Through this innovative experience, attendees were enveloped in the awe-inspiring force of water, exploring its diverse and mighty manifestations in a truly unforgettable way.
Developed and designed by Red Paper Heart + Pink Sparrow
